In Hermosa Beach, community comes first—and nowhere is that more obvious than at your favorite neighborhood spots. That’s exactly why longtime locals Matt Allen and Steve Smythe decided to turn their Hollywood storytelling skills and new AI media tech loose for a good cause: making a show-stopping spec ad for Mickey’s Deli.
But this isn’t your typical commercial. Think cinematic flair, bold visuals, and a sense of fun only true locals could deliver. The video feels more like a mini-movie than an ad, giving Mickey’s the kind of spotlight usually reserved for big brands with deep pockets.
“We wanted to take the best of what’s possible with today’s AI-powered tools and give back to a business that’s been a cornerstone of Hermosa Beach,” says Matt. “This is the kind of content that used to be out of reach for small businesses—now, it’s right here on the corner.”
Why Does This Matter for Other Businesses?
The real breakthrough isn’t just in the visuals. It’s in the process. By blending cutting-edge AI tools with years of creative know-how, Matt and Steve can deliver polished, attention-grabbing content for a fraction of what it once cost. That means neighborhood restaurants, gyms, salons, shops—you name it—can finally get the kind of high-impact advertising that once belonged only to the big players.
“Hermosa Beach is packed with great local businesses, but not all of them have the budget to compete with national brands,” says Steve. “With AI and a Hollywood touch, we can change that—fast, affordable, and totally customized.”
Ready for Your Close-Up?
Matt Allen, the screenwriter behind Four Christmases and many other projects, teams up with AI media whiz Steve Smythe to offer this creative superpower to their fellow South Bay businesses. If you want your business to stand out—on social, YouTube, or TV—these are the guys to call.
Check out their Mickey’s Deli video here:
Curious how you can get your own blockbuster commercial? Reach out to Matt and Steve at by leaving a comment below. Let’s show the world what Hermosa Beach businesses are made of!
